Proper Signage

Proper Signage

By Keith Murfee-DeConcini

Utilizing proper signage in any business seems like a no brainer, especially for a nonprofit who works in the area of human services. While not a clear issue for management, it should be noted that if employees cannot direct clients to the proper place for services in the office, then the overall effectiveness of the organization flatters. The common response from the receptionist when they are asked where to go “Oh, go down the hall and turn right, go past four doors but not past five doors” should not be common at all. Instead, it should be “You should go down the hall and turn right, Mr./Ms. [insert name here] will be the fourth door.”

It is not simply a decorate job, to add a few shades of color to spruce up the office, that’s a different issue and there is a difference. If your staff has a hard time directing clients to appropriate areas of the offices or has trouble finding the restroom and only has white walls and white doors as direction markers, then it is time to change things. Having proper signage around the office is like personal grooming. Even businesses should look their best or at the very least, decent.