Effective
Donor Relations
By Keith
Murfee-DeConcini
According
to a recent presentation; effective donor relations is “to ensure that donors
experience high-quality interactions with the organization that foster
long-term engagement and investment.” This involves areas of gift acceptance
and management, acknowledgment and donor recognition, while relying on
effective reporting. This is an important area of practice that should be
instilled by any management team of a nonprofit. Donors allow nonprofits to
thrive or sometimes, simply to survive another month. It is important that
those donors feel appreciated for their efforts.
While
not every area of focus in a nonprofit need to have a “from the top down” approach
to it. This is one where it does. How management treats their donors, both
publicly and internally on a daily basis shows how committed they are to
maintaining those relationships and whether or not those donors will stay with
the organization.
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